Skip to content

Loyalty and referrals

Your own loyalty programme, without a separate system

Points on stays and purchases, rewards guests can redeem, and referrals that bring new guests direct.

The loyalty screen of the hotel console, with points, rewards and members.
Product screen preview

The problem

Independent hotels rarely have a loyalty programme of their own, so guests who loved the stay book the next one through a booking site.

How it works

  1. Set your rules

    Decide how guests earn points and which rewards they can claim.

  2. Guests earn as they spend

    Points build up from purchases made through Ultra Guest.

  3. Rewards during the stay

    Guests redeem points for items and experiences in your catalog.

  4. Referrals bring friends

    Guests share a link, and new guests who book are credited to them.

What it moves

  • More direct repeat bookings
  • Higher spend during the stay
  • New guests through word of mouth

See which plan includes it on the pricing page.

Questions hotels ask

Do guests need an account?

Guests sign in with a one-time code sent to their email; no password to remember.

Who pays for the rewards?

Your hotel sets the rewards and their cost; the programme and its terms are yours.

Can we reward reviews?

You can, under your own terms. Ultra Guest records that the guest accepted them.

See it on your property

Tell us about your hotel and we'll set up a tailored demo and pilot. We review every request personally.